How results happen

Erik combines executive experience, live music production, and structured coaching to give venue leaders a thoughtful sounding board, so you get financial clarity and profitability that lasts.

Turning Action into Results

Your staff and your crowd notice when you’re on the floor, and that matters. The problem is when the night can’t run without you. Together, we pinpoint what’s stalling your room’s profitability, set show-night priorities, and build the accountability that lets you choose where your time goes: present on show night, with real time left for strategy.

BOOK A DISCOVERY CALL

Show night at Fishstock. I still park cars because I want to be seen, not because the night falls apart if I don’t.

Clarify the priorities that matter most
Identify barriers to growth and performance
Strengthen leadership and accountability
Build better systems and decision-making
Track venue performance and refine strategy as your room grows

Case Study:
Fishstock Concert Series - Running the Numbers on My Own Stage

Before Erik coaches venue owners on house-nut math, he applies it to his own venue. Fishstock Concert Series is a 10-week summer concert series in a 230-seat, 100-year-old barn in Fish Creek, Wisconsin.

CLARIFY

Know the Break-Even Before You Book

Every 2026 cost went into a real break-even model, from artist fees to $65-per-show porta-potties. The series breaks even at about 780 tickets a season, and artist fees make up 59% of costs, so booking decisions drive the P&L.

In coaching: we build your true house nut together in the first 30 days, so you know your break-even before you sign the next offer.

GROW

Book by Return, Not by Habit

Each act was ranked by tickets against its fee across six seasons. For example, one act returned a 77% net margin on a $600 fee, while one long-running act fell from 135 seats to 55. Now 2027 is booked by return, instead of gut feeling.

In coaching: we rank your own bookings, staff and spend by return, then define exactly which decisions your GM can make without calling you first.

LEAD

Build Systems That Run Without You

Reserved pre-sales account for 67–75% of tickets every season, locking in cash flow well before the first show. Door sales bring in just 32% of revenue, so one wet July weekend dents the season’s results instead of sinking them.

In coaching: we put the systems and accountability in place, then hold you to them every one to two weeks so the changes stick once doors open.

THE RESULTS

+104%

attendance since 2021

$33,350

2026 revenue

$15,530

2026 profit

46.6%

net margin

Fishstock is where I test the method on my own stage. Coaching is how I help you apply it to yours, with the structure, accountability and outside perspective that are hard to give yourself when you’re the one working the floor. The same discipline that runs a 230-seat barn scales to a 750-seat room: know your true house nut, book by return, and build systems that don’t need you on the floor at 2 AM.